What to Do If Your Home Didn’t Sell
Has your home recently come off the market without selling? Don't get discouraged! It’s easy to feel frustrated, but the reason your home didn’t sell could be something you haven’t considered, and it's often fixable. In fact, your home may have been one of the more desirable options out there!
Before you relist, take a step back and reassess your situation. A few tweaks could make all the difference.
Where Should You Begin?
The key is making a commitment to take the right steps to get your home sold. With the right strategy, selling your home is still within reach.
Why Didn’t Your Home Sell?
Take a moment to review your previous selling plan. Typically, homes don't sell due to one or more of these four key factors:
- Teamwork
- Pricing
- Condition of Your Home
- Marketing
Let’s break these down one by one.
1. Teamwork
Selling your home is a big deal, and your relationship with your real estate agent should feel like a partnership. You should feel heard, get regular feedback on the progress of your sale, and know what buyers and their agents are saying about your property.
Think about your last listing. Was communication smooth? Did you get updates and feedback consistently? If not, that could be a key factor in why your home didn’t sell.
2. Pricing
Was your home priced to sell? Pricing is crucial. Set it too high, and you risk being overlooked by buyers; too low, and you might leave money on the table. The right price takes into account market conditions, your competition, and the condition of your home.
Here’s a tip: When your home hits the market, it needs to stack up well against other homes in the same price range. If not, buyers may not take it seriously.
3. Condition of Your Home
Does your home feel like someone’s dream home? Buyers make decisions based on emotions, and they want to walk in and think, “I love this place!”
A few ways to make sure your home is showcasing its best self:
- Fix those little things that may seem minor but can be a turn-off, like squeaky doors or chipped paint.
- Declutter and clean, making sure your home feels fresh and inviting for every showing.
- Focus on curb appeal! The outside of your home is the first thing buyers see, so it needs to look fantastic.
Hot Tip! Instead of offering buyers an allowance to paint or fix things themselves, consider handling it beforehand. A home in “move-in” condition is much more appealing.
4. Marketing
Is your home getting the exposure it deserves? In today’s market, selling your home isn’t just about putting a sign in the yard and hoping for the best. You need a real estate agent who uses modern marketing strategies to get your home in front of as many buyers as possible.
Ask yourself: How was your home marketed last time? Did your agent use creative, non-traditional methods to reach buyers? If not, it might be time to work with someone who can develop a powerful marketing plan that gets results.
Let’s Get Your Home Sold!
Selling your home can feel overwhelming, especially if your listing has expired. But with the right plan, you can get it sold quickly and for the best price. Work closely with your real estate agent to ensure you’re putting your home’s best foot forward.
Remember, the next potential buyer to walk through your door could be the one. Let's make sure your home is ready for them!